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Book Services Marketing (Frameworks Series)


Services Marketing (Frameworks Series)

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    Available in PDF - DJVU Format | Services Marketing (Frameworks Series).pdf | Language: ENGLISH
    Helen Woodruffe (Author)

    Book details

Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality, internal marketing and relationship marketing are explored against a strategic marketing background. The services marketing mix is explained in detail and the book's strategic focus extends also to marketing research, marketing planning and marketing management.
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  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 318 pages
  • Helen Woodruffe (Author)
  • Financial Times/ Prentice Hall: 1st New edition edition (20 Aug. 1998)
  • English
  • 4
  • Business, Finance Law

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